IUCN CEC Regional Vice-Chair
Firas T. Abd-Alhadi is very accomplished when it comes to using communication as a tool to advocate nature conservation. He is a communications expert with 25 years of experience in designing and implementing promotional and outreach strategies for a wide variety of audiences across numerous industries. In addition to communication, Firas has firsthand work experience in the education and environmental sectors.
Now, since he was appointed the Regional Vice-Chair of CEC for West Asia in April 2018, he has been eager to make a critical impact for IUCN. Firas will work in conjunction with the CEC’s other Regional Vice-Chairs to leverage the Commission’s network to connect conservation with human values and motivate conservation values, norms, behaviours and actions. All Regional Vice-Chairs will report to the CEC’s Chair and Deputy Chair. Firas has been a CEC member since 2012, which has enabled him to learn how the commission works and how he can best serve the West Asia region.
In his new role as Vice-Chair, Firas has numerous ambitions for the Commission. For starters, he aspires to increase the number of CEC members in West Asia as to include more conservation educators, communicators as well as policy-makers. He also hopes to boost volunteerism for nature conservation in West Asia and expand the CEC’s social media presence in the region.
Professionally, his title is the Head of the Insurance Awareness Division at the Insurance Administration of Jordan. His career provides him the platform to speak to many end user groups about insurance products. Firas has built relationships with regional and international insurance institutions in order to establish Jordan as a regional insurance centre. Prior to this position, Firas held a communication position in the water sector; he was the Regional Communication and Documentation Specialist for EMPOWERS (Euro-Med Participatory Water Resources Scenarios), an EU-funded regional partnership, in which he focused on capacity-building and the conservation of water resources. For several years, he also wrote various knowledge products for IUCN.
Firas lives in Amman, Jordan. He holds an M.A. in English and a double major B.A. in Arabic and English from the University of Jordan; he was among the first three double major graduates from a Jordanian university.